In Part One, I talked about our process & research findings from an exploratory research study on digital payments in India.
Here, I will go over:
- the redesign considerations for the top three digital payments apps (GooglePay, Phonepe & Paytm) &
- prototyping a simple, intuitive payments app based on our research findings.
NEXT STEPS
We used How might we questions to find opportunities for
designing solutions
Based on our findings, made design suggestions for the
top 3 digital payments products: Google Pay, PhonePe &
Paytm, to make them more accessible & reduce user’s
cognitive load while using them
I prototyped a payments app that is more accessible to
new users & those with limited technical ability
Problem statement: An adult who has moved from a feature
phone to a smartphone for the first time needs to send &
receive money using digital payments services intuitively so
they can independently access financial products & services
Review of Competitors
Google Pay
PhonePe
Paytm
